Original layout study · creative design
Give expressive type a purpose
A large heading can establish character, but it still needs to say something useful. Pair a distinctive display style with a quiet reading style. Check the longest project title, the smallest viewport and mixed-language copy before locking in the type scale.
Use movement to reinforce hierarchy
Choose one role for motion, such as indicating a change of state. Keep the main content understandable when motion is reduced. A visitor should never need to wait for a sequence to finish before finding navigation or a project description.
Build repeatable case studies
A clear case study has a brief, a process and an outcome. Keep those sections consistent even when the visuals vary. Give the work context and identify contributions accurately; the page should remain convincing without decorative effects.