Original layout study · business design
Make the offer concrete
Turn a broad company introduction into specific services and audiences. Give each major service a short summary and a route to a detailed explanation. Keep the homepage readable without requiring visitors to interpret internal company terminology.
Connect projects to services
A project example is more useful when a reader can see which service it demonstrates. Use descriptive titles and a short account of the work. Let the related service page supply the commercial detail instead of repeating the same generic introduction everywhere.
Choose a manageable page system
Use a small set of repeatable layouts for services, projects and information pages. Identify which sections are optional so a sparse page does not look broken. The person updating the site should be able to add content without redesigning it.